(Illustrator, Photoshop, Typography)
THE PROJECT – I have always been a fan of seeking out new music artists and genres to listen to. Attending music festivals and concerts is an enjoyable activity for me, not only to see some of my favorite artists perform on stage, but also to have the opportunity to listen to music that I may not have otherwise listened to before. Coachella is an annual music and arts festival at the Empire Polo Club in Indio, California, originating in the year 1993 with its first ever concert.
THE DESIGN – With this particular graphic design project, I wanted to re-create the event poster in my own interpretation. Utilizing Illustrator, I decided to take certain elements of the music festival (such as the DJ, Ferris wheel, palm trees, and butterfly) and include them in the poster. In addition, I chose to keep the format of how the 3-day lineup of artists was displayed. As far as the Coachella logo goes, I created a new typeface for the festival brand. The logo has a wavy feel to it that I believe still represents what the festival is all about. I also added the bright neon-colored gradient to make the poster pop and stand out, calling attention to all festival goers.